Why Social Media is the Foundation of Modern Marketing

You’ve heard it before:“You need to be on social media.”And maybe your gut reaction is to sigh… because let’s be honest — sometimes it feels like just another thing on your list.

But here’s the truth:If you're running a business in 2025, social media isn't optional. It’s the foundation of your marketing.

This doesn’t mean you need to dance on TikTok or master 17 platforms overnight. It means your business needs a strategy that lives where your audience is already spending time — and that’s social media.

Let’s break down why this isn’t just a trend… it's the smartest, most accessible, and most profitable move you can make.

Social Media is the First Step in the Buyer Journey

Before anyone clicks “buy,” they go on a journey.And that journey almost always begins with discovery — usually through a scroll.

A post.

A reel.

A pin.

A story.

A video clip that pops up at just the right time.

Social media is where people first find you. It's where curiosity sparks.

And with algorithms doing the heavy lifting, your content can reach thousands of new eyes you didn’t pay a single ad dollar for.

This is the power of organic marketing in action.Without social media? You're invisible to a massive portion of your market.

Still Think It’s Just for Fun?

Let’s look at the numbers:

• 5.07 billion people use social media globally (over 62% of the world’s population)

• The average person spends 2 hours and 24 minutes per day scrolling

• 90% of users follow at least one business on social

• 76% of people say they’ve bought something they discovered on social media

• Social platforms now directly influence search engine rankings and visibility

So when you skip social media, you’re skipping where your ideal client is already hanging out — ready to be influenced, inspired, and converted.

Social Proof Starts on Social

Imagine this:

You’re considering hiring a service provider — someone to design your brand or coach your business. You Google them… and their website is decent.But when you check Instagram or LinkedIn? Crickets. Or worse — outdated posts from 2022.

You move on. Why?Because social media is today’s credibility check.

People want to see you.They want to feel your voice, your vibe, your vision — and social is where that happens. It’s where your audience gets a sense of your brand personality and consistency. It’s also where trust is built before you ever get on a call.

Content is the Currency of Connection

Social media is your chance to:

• Educate your audience

• Show your process

• Share behind-the-scenes

• Showcase results

• Build emotional connection

  
  

And here’s the kicker: You can do all of that for free.

One of my clients — a quilter — didn’t think anyone cared about her behind-the-scenes content. But when we started posting simple reels of her process, her engagement doubled. Then tripled.

Why? Because people don’t just want products. They want connection.

Your content is your conversation starter.

Your Website is a Business Card. Your Socials Are the Interview.

Here’s what I tell my clients all the time:

Your website shows you exist. Your social media shows you’re alive.

You could have the best offer in the world — but if no one sees you showing up online, they assume you’re either brand-new or inactive.

I’m not saying you need to post daily or go viral.

I’m saying you need a consistent presence.

A rhythm that makes your audience say, “I know exactly what they do, and I like how they do it.”

That’s where social becomes your foundation.Every other piece of marketing — email funnels, freebies, paid ads — gets stronger when your social media is working with you, not against you.

But I Don’t Have Time to Post Every Day...

Neither do I.And guess what? You don’t have to.

Let me introduce you to the real MVP: a system.

With a content strategy, batching, repurposing, and automation tools — social media can actually save you time in the long run.

Here’s how I help clients do it:

• We map out their core themes – What do you want to be known for?

• We build a monthly content plan – Based on goals, launches, and capacity

• We automate and repurpose – One reel = 4 pieces of content across 4 platforms

This is where the metaphor comes in.

Imagine your social strategy as a 🐴 horse.

It’s strong, steady, capable — but only when trained.If left wild? It’ll run in circles and wear you out. When you harness it? It carries your message farther, faster, and frees you up to focus on the rest of your business.

What Happens When Social Media Works?

Your audience grows — without paying for ads.

Your DMs start turning into discovery calls.

Your brand becomes familiar in the eyes of your community.People begin to trust you — before they’ve even talked to you.

That’s when you start converting followers into clients.Engagement into income.And visibility into velocity.

Real Talk: Social is No Longer Optional

Skipping social media today is like refusing to have a phone number in the early 2000s. You might still get business… but it’s going to be harder than it needs to be.

You don’t have to love social.But you do need to use it — strategically, consistently, and in a way that supports your goals.

Because it’s not just about posting. It’s about positioning.

And when you get that right?Everything else in your marketing becomes easier.

👉 Book a Profit Accelerator Call

Let’s map out your strategy.Whether you're brand new, feeling stuck, or ready to automate — Victory Assistants is here to help you turn your socials into the foundation they’re meant to be.

Because you’re not here to chase visibility. You’re here to own it.