Meet the Founder & CEO
of
Victory Assistants
Hey there! I’m Traci Howell—Founder and CEO of Victory Assistants, where strategy meets soul in digital marketing.
I’ve spent the past 16+ years helping entrepreneurs streamline, automate, and scale their businesses—without the stress or hustle that usually comes with growth. What started as a one-woman operation has now become a boutique digital marketing agency powered by four incredible women I’ve worked alongside for more than five years.
Together, we blend strategy, copy, design, automation, and heart to help creative entrepreneurs and faith-based business owners reclaim their time, grow sustainably, and build brands that truly reflect who they are.
But here’s what makes our approach different:
We don’t just do marketing—we get you.
As a trained Raindrop Technique Massage Practitioner, I’ve worked closely with holistic health coaches and wellness brands, crafting messaging that connects deeply with people seeking balance and healing.
As a quilter and crafter with my own small business, Little Bits of Nothing, I understand the maker’s mindset—the blend of passion, detail, and purpose that turns “little bits of nothing” into something extraordinary.
And as a faith-centered entrepreneur, I love helping others grow their businesses with integrity and impact. Whether you’re leading a ministry-based brand, a creative studio, or a purpose-driven coaching business, I believe your marketing should amplify your mission—not drain your energy.
Marketing Should Feel Easy—Not Overwhelming
At Victory Assistants, we take a holistic, strategy-first approach that frees you to focus on what you do best. With my incredible team—including my right hand, Reese, who’s been with me for 4+ years—we help you reclaim your time, simplify your systems, and create content that truly converts.
Because your business deserves more than busywork—it deserves momentum.
A Few Fun Facts About Me:
👦 Boy mom life is my full-time adventure
🐶 Dog (2 labs) mom & outdoor enthusiast (give me a good trail and some sunshine, and I’m set!)
🍕 Pizza aficionado (seriously, it’s my love language)
🖋️ Published author & storytelling nerd (words are kinda my thing)
✝️ Faith-centered entrepreneur (helping businesses grow with integrity & purpose)
📚 ASL in progress! Fingerspelling my way through the alphabet (and beyond!)
Let’s make your marketing work for you, not against you.
👉 Book your Profit Accelerator Call and let’s free up 10+ hours a week while setting your business up for sustainable, joy-filled growth.